How can we satisfy the needs of consumers with different skin tones through a rich variety of colors?

Makeup product differentiation: How to use a 15-color concealer palette to meet the diverse skin tone needs of the world?

In the context of intensifying competition in the global beauty market, companies seeking to break through must shift from "catering to all skin tones" to "precisely matching every skin tone." According to a 2023 Euromonitor report, over 72% of consumers in the Asia-Pacific region stated that "not being able to find a concealer that matches their skin tone" was a key factor influencing their purchasing decisions. This indicates that color diversity is no longer a bonus, but a core competitive advantage.