Many small and medium - sized cross - border beauty brands face challenges when trying to enter overseas markets. Up to 30% of these brands often have their products returned or removed from the shelves due to issues like non - compliant product labels or unreported ingredients. This not only incurs financial losses but also damages the brand's reputation. Have you ever encountered the situation where your labels were rejected?
The EU has strict regulations on beauty products. For example, the ECOCERT certification emphasizes organic and natural ingredients. Brands must ensure that the ingredients meet the ECOCERT criteria. The REACH regulation requires detailed chemical safety information. Here is a quote from the ECOCERT regulation: "Certified products must contain at least 95% natural ingredients and 20% organic ingredients." When targeting the EU market, you need to understand these regulations to avoid legal risks.
In the US, the FDA requires beauty products to be properly labeled with clear information about ingredients, usage, and safety warnings. Filing with the FDA is also crucial for products to enter the market. The core difference with the EU regulations lies in ingredient thresholds and labeling details. You need to formulate corresponding strategies according to these differences.
When designing lip liner labels, you need to pay attention to many details. For font size, it should be large enough to be clearly read, usually no less than 2mm. Regarding language versions, you should provide the local language of the target market. The format of the ingredient list should follow the INCI standard. The position of the vegan label also needs to be prominent. Here is a simple information chart to illustrate the label structure:
The process of declaring the INCI ingredient list starts from配方整理 (you need to accurately list all ingredients) to obtaining official approval. There are several key steps in between, such as ingredient classification and data submission. Common mistakes include incorrect ingredient names or incomplete information. You should be careful to avoid these pitfalls.
During transportation, lip liners need special protection. You should implement temperature - controlled protection, as extreme temperatures can affect the quality of lip liners. Leak - proof design is also essential to prevent product damage. It is recommended to manage the temperature sensitivity of cross - border logistics carefully, especially for long - distance transportation.
A certain brand successfully passed the EU ECOCERT certification. They first conducted a detailed review of their product ingredients, eliminated non - compliant ones, and adjusted their production process. Then, they designed a professional label according to EU standards. This case shows that as long as you follow the correct process, it is possible to successfully enter the overseas market.
The reports from authoritative third - party testing institutions can significantly enhance the trust of overseas customers. For example, a report from a well - known testing agency can prove that your lip liner meets international quality standards. You can use these reports in your product promotion and communication with customers.
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