Traditional liquid foundations often use mechanical stirring to emulsify the water-oil system, resulting in oil droplets typically larger than 1 micrometer. This leads to uneven oil-water distribution and insufficient film formation, affecting the foundation's adhesion and staying power. In contrast, nano-emulsification systems utilize high shear force and ultrasonic technology to refine oil droplets to below 100 nanometers, achieving ultimate fusion of the oil and water phases. These tiny, uniform oil droplets form a dense and continuous thin film during formation, significantly improving the foundation's water-oil compatibility , film uniformity , and skin adhesion , resulting in a more natural, smooth, and long-lasting makeup look.
The film-forming system of nano-emulsified foundation exhibits enhanced water and sweat resistance, making it less prone to creasing or flaking due to facial sebum and moisture. Experimental data shows that foundation using nano-emulsification technology maintains over 85% wear-through rate in a simulated high-temperature, high-humidity (35°C, 80% humidity) environment for 12 consecutive hours, approximately 30% higher than traditional methods. This superior adhesion also means a tighter bond between the foundation and skin during application, reducing powderiness and patchiness, resulting in a fresh and natural makeup look.
| Test parameters | Traditional emulsified liquid foundation | Nano-emulsified foundation |
|---|---|---|
| Average diameter of oil droplets | Approximately 1.2μm | Approximately 90nm |
| Makeup lasting power after 12 hours | 55% | 85% |
| High humidity adaptability | Poor quality, makeup comes off easily. | Excellent, stable makeup lasting |
| Film uniformity | Uneven distribution, prone to powder loss | Continuous and dense, without delamination |
Mastering the technological advantages of nanoscale emulsification systems can effectively enhance a brand's persuasiveness to customers. Marketers and purchasing experts should emphasize this:
In addition, using interactive Q&A modules and data charts can enhance customer engagement and make product information delivery more persuasive and approachable.